Today we live in a media-saturated society, where not a day goes by where we do not consume media. The media landscape is rapidly changing with the development of new technology changing the way media is produced, and how we consume and interact with the media.
This course equips you with the knowledge and skills to critically evaluate the media, exploring media language to understand how messages are communicated, institutions and ownership influencing production, and the way audiences consume. We will explore the role that media plays in society and debate the potential effects of media on audiences. Context will be a key area of study, discussing the significance of culture, society and politics.
You are expected to have achieved at least a 5 in GCSE Media Studies, if taken, or a similar subject
Learning & Assessment
Modules / Topics
Component 1: Media Products, Industries and Audiences
This module explored media language, representation, media industries, audiences and media contexts. Students will assess media language and representation and contexts in relation to different media forms: advertising, marketing, music video, radio, video games or newspapers.
Component 2: Media Forms and Products in Depth
You will study three media forms in depth, exploring all areas of the theoretical framework - media language, representation, media industries, and audiences - in relation to set products, which include television, magazines, blogs and websites.
Component 3: Cross-Media Production
Students will undertake research into genre, existing products and audience to create a media text according to a brief, which will be accompanied by an evaluation.
Trips / Visits / Enrichment
Tyneside cinema for video editing work shops
Component 1: 35% externally assessed exam
Component 2: 35% externally assessed exam
Component 3: 30% internally assessed coursework production